Dear NZ Media,
After my post yesterday about Colin Craig and his booklet being ‘spammed’ across NZ, I’ve noticed talkback lines lighting up today with people asking, “why did we get a Colin Craig pamphlet when we have a ‘no junk mail’ sticker on our letter box?” A question that I answered yesterday in some detail including the possibility that Mr. Craig may face a financial penalty for said pamphlet going into those letterboxes, but to recap for those who missed it.
- Colin Craig pamphlet arrived in my letterbox
- I questioned on Facebook if anyone else received it, and in the conversation it came up that it was being put into ‘no junk mail’ letterboxes
- I wrote a blog piece on this happening to me and passed on information about the Marketing Association‘s Mailbox Help, which is a group set up to investigate this kind of occurrence where I was told they had many complaints the length of the country.
- Soon after my post was uploaded, a reader gave me information that explained that Reach Media had given instructions to it’s delivery people to ‘include all no circ letterboxes’
- I contacted Reach Media and was informed it was booked as a ‘Government piece’ which can legally be placed in letter boxes with ‘no junk mail’ stickers
- Reach Media admitted when they took the booking, categorising it as ‘Government piece’ they didn’t know what the item was
- The individual I spoke to at Reach Media acknowledged, knowing the product now, that it wasn’t eligible to be a ‘Government piece’.
I heard an interview with Mr. Craig today with the host asking him why he was sending junk mail to all of New Zealand, an interview that unfortunately didn’t ask the pertinent questions that Mr. Craig should be answering about his pamphlet, so as an…ahem…international award winning producer, writer and broadcaster 😉 I’d like to offer my services as set up producer to member of the media who interviews Mr. Craig about this, by offering you the following questions to ask on behalf of the rest of New Zealand.
- Why is your pamphlet being put in letter boxes with ‘no junk mail’ stickers on them?
- Who decided to categorise this pamphlet as a ‘Government piece’ at Reach Media giving your pamphlet the ability to get around the ‘no junk mail’ rule?
- Do you consider that this pamphlet, that is authorized by you and your wife, is correctly categorised as a ‘Government piece’?
- Are you aware that a watchdog group in the Marketing Association is getting complaints from up and down the country about your pamphlet?
- Are you aware that you could be in breach of local bylaws by having this pamphlet delivered to letter boxes with ‘no junk mail’ stickers on them, bylaws that in some regions can carry a fine of up to $20,000?
- Are you aware that along with a fine, if investigated and found to be in breach, you may need to offer a formal public apology?
- Would you like to offer that apology now?
You’re welcome to the questions, you don’t need to credit me, but if Duncan or Larry or Mike or Guyon or Sean or anyone get a chance to ask the questions of Mr. Craig then we, the public of New Zealand, would appreciate it.