Tampon maker Libra has been branded “outrageously transphobic” over its new ad implying transgender people are not real women because they do not menstruate.
The television commercial depicts a drag queen character and a blonde woman standing side by side in a nightclub restroom putting on mascara and lip gloss, and adjusting their bras competitively.
The blonde woman then pulls out her Libra tampon, leaving the drag queen to storm out of the toilets in a huff.
The ad, which wraps with the catch phrase “Libra gets girls”, has faced a storm of criticism, with dozens posting harsh comments on the company’s Facebook page.
One woman, Gabeh Lissette Gutierrez, posted: “I’m not sure what is more disgusting, the blatant transphobia or the inclination that a period is what defines a woman’s femininity.
“Seriously, what were you thinking?”
So here is the question for conversation. What ‘defines a real woman’s femininity’?
Please remember it’s a family show 🙂